: Available on ResearchGate , this article investigates the concept of "Lula as a myth" through his campaign videos and jingles, identifying how musical elements contributed to his public persona.
: This paper published in the journal Rizoma uses French Discourse Analysis to explore how keywords like "change" and "new" were used in presidential jingles from 1989 to 2022. It provides a comparative look at how the 2002 jingles built Lula's image during his first successful run.
: A high-energy campaign track focusing on the "27" (PT's then-number) and general mobilization. Media and Compilation Resources
: Featured in Ballot (UERJ) , this study analyzes the lyrics, melody, and rhythm of jingles used by presidents elected after the 1988 Constitution, including the influential 2002 pieces. Key Jingles from the 2002 Campaign
: This thesis available on PUC-SP's repository examines the modernization of electoral campaigns, specifically focusing on Lula in 2002. It details the transition to a more professionalized "political spectacle" led by professional Duda Mendonça and how music played a key role in persuasion strategies.
: Available on ResearchGate , this article investigates the concept of "Lula as a myth" through his campaign videos and jingles, identifying how musical elements contributed to his public persona.
: This paper published in the journal Rizoma uses French Discourse Analysis to explore how keywords like "change" and "new" were used in presidential jingles from 1989 to 2022. It provides a comparative look at how the 2002 jingles built Lula's image during his first successful run.
: A high-energy campaign track focusing on the "27" (PT's then-number) and general mobilization. Media and Compilation Resources
: Featured in Ballot (UERJ) , this study analyzes the lyrics, melody, and rhythm of jingles used by presidents elected after the 1988 Constitution, including the influential 2002 pieces. Key Jingles from the 2002 Campaign
: This thesis available on PUC-SP's repository examines the modernization of electoral campaigns, specifically focusing on Lula in 2002. It details the transition to a more professionalized "political spectacle" led by professional Duda Mendonça and how music played a key role in persuasion strategies.