: Explain how you started in your field, why you do what you do, and who you serve. This builds an immediate personal connection and establishes your "why".

: Reference specific training, research, or articles you’ve written to back up your expertise. For example, "In my latest LinkedIn article , I broke down the method I use to...".

To build authority and connect with an audience, focus on these core narrative categories:

When crafting a post or preparing for a career discussion, use the framework to keep the narrative tight: