: Independent reviews in 2026 indicate CarMax prices still typically carry a 5-10% premium over Kelley Blue Book fair market value, reflecting the cost of their no-haggle service and 10-day money-back guarantee. Financial Performance Indicators (FY 2026 Q4)

: The company is selectively lowering prices to close the gap with the broader used market, which has directly impacted their gross profit per unit (GPU), falling to $2,115 —a 9% decrease from the previous year.

CarMax is currently undergoing a "price reset" to address declining sales and the perception of being overpriced compared to local dealerships.