Prices are typically at their highest in August and September as old stock is gone and new models have settled in at full MSRP.
As new 2026 models hit store shelves, last year's flagship TVs—which typically offer nearly identical performance—often see 30–40% price reductions . when is it the best time to buy a tv
When's the Best Time to Buy a TV? Our Expert Advice for 2026 Prices are typically at their highest in August
The absolute best time to buy a TV is generally during , where average discounts range from 25% to 57% . However, if you are looking for specific types of deals—like previous-year flagship models or large screens—other strategic windows may offer better value. Optimal Buying Windows when is it the best time to buy a tv