A (e.g., a futuristic city, a deep-sea base). A specific tone (e.g., more comedic, a dark thriller). New characters you'd like to introduce into the rumor mill.
There was a clock that could turn tomorrow into yesterday so they’d never have to go to school. The Confrontation What You Heard
The chaos truly began when Clara, the baker, whispered to a customer that she’d heard Elias was working on something "timeless." In her mind, she meant a clock that wouldn't need winding for a century. But as the phrase traveled: a futuristic city