Consumer Behaviour — Understanding

Low involvement with little brand difference (e.g., salt or toothpaste).

Many purchases are made to boost social status or soothe negative emotions rather than to fulfill a functional need. 🛣️ The 5-Step Decision Journey

5 Factors That Influence Consumer Behavior | Rasmussen University Understanding Consumer Behaviour

Assessing satisfaction, which determines future loyalty. 🎭 4 Types of Buying Behavior

The actual conversion or "buying" moment. Low involvement with little brand difference (e

Multiple layers of influence shape every choice a consumer makes:

Researching solutions via the internet, friends, or ads. Understanding Consumer Behaviour

Low involvement but significant brand switching (e.g., snacks). 🌍 Factors That Pull the Strings