Thereformation -

At Reformation , we don't think you should have to choose between looking like a ten and saving the planet. Here is why your wardrobe (and the Earth) needs a little "Ref" in its life. Effortless Style, Minus the Waste

We started in 2009 by selling vintage clothing out of a tiny storefront in Los Angeles. Now, we design our own pieces that celebrate the feminine figure without killing the environment. thereformation

Our dresses are designed to make you look like you didn’t try that hard, even if you spent 45 minutes on your hair. At Reformation , we don't think you should

We track the environmental footprint (water usage, carbon emissions) of every item we make. From Bridal to Backyard BBQs Now, we design our own pieces that celebrate

You can still find our curated vintage pieces at our shop on Melrose Avenue in Los Angeles.

We prioritize fabrics like Tencel, recycled cotton, and linen.

We’re not just another faceless brand. We actually want you to see where your clothes are made.