The Laws Of Brand Storytelling: Win--and Keep--... Online

: The book argues that storytelling is not just about creativity but requires a functional "story engine" and consistent delivery to be effective. About the Authors

: Identifying what makes the brand unique. The Laws of Brand Storytelling: Win--And Keep--...

: Using visual elements to support the narrative. : The book argues that storytelling is not

: Concerns selecting the right platforms and formats to deliver narratives for maximum effect. The Laws of Brand Storytelling: Win--And Keep--...

: Guides brands in sourcing stories through actionable intelligence and looking beyond the obvious.