The Company Guide

How to write a business plan - Your guide to starting a business

: A clear description of the customer pain point the company was founded to solve. 2. Company Identity & History The Company

A detailed breakdown of what the company actually offers to the market. How to write a business plan - Your

: A one-sentence statement of what the company does and its primary goal. The Company

: When and where the company was founded, including any significant "pivot" moments or milestones.

This section humanizes the brand and establishes credibility.