Best Makeup To Buy — The

If you are looking to invest in high-performance formulas, these brands are top-rated by editors at Byrdie :

The "best" makeup depends on whether you're looking for iconic luxury staples, viral trends, or reliable drugstore finds. Below are the top recommendations categorized by their reputation and performance for 2025.

: Highly recommended for beginner-friendly essentials like brow pencils and setting sprays.

: A staple for "starter kits" due to their high pigment and variety of neutral shades. Minimalist Essentials

You don't have to spend a lot to get professional results. These are top-performing budget options:

: A hybrid "glow" product used as a primer, highlighter, or sheer tint.

For a "clean girl" or effortless everyday look, focus on these types of products:

: Frequently cited as the best affordable primer, this provides a "grippy" base that keeps makeup in place all day.