The primary appeal of the promotion was the ability to get a second high-end handset of equal or lesser value for free without a mandatory trade-in. : The offer applied to the Samsung Galaxy S8
Verizon’s move was seen as a way to "roil" a competitive but calm wireless market. Other retailers and manufacturers offered varying alternatives at the time: Where to Get the Best Deal on the New Samsung Galaxy S8
: At least one new line of service had to be activated on a Verizon Unlimited plan. samsung galaxy s8 buy one get one free verizon
In late 2017, Verizon launched a major promotion for the Samsung Galaxy S8 Go to product viewer dialog for this item. Go to product viewer dialog for this item.
: If the line was terminated or the balance paid early, the remaining bill credits would end, leaving the customer responsible for the remaining balance of the "free" phone. Comparative Market Context (2017) The primary appeal of the promotion was the
: Both devices had to be purchased through Verizon's device payment plan .
: The discount for the second device (up to a $750 value) was applied as a monthly bill credit over 24 months rather than an upfront discount. Essential Terms and "The Catch" In late 2017, Verizon launched a major promotion
: The second phone had to be from the same manufacturer as the first purchase.