The team is called to investigate the death of Abby Smith, a "web-famous" personality known for her viral videos. The case takes a dark turn when the killer starts posting crime scene photos to a photo-sharing site, "Snapomatic," turning the investigation into a public spectacle.
The episode ends with a humorous look at Castle shooting a viral commercial for his latest Nikki Heat novel, Raging Heat . ⭐ Notable Character Moments [S7E5] Meme is Murder
The Wilder brothers are a clear nod to the Winklevoss twins, including their lawsuit against a co-creator. The team is called to investigate the death