[s1e2] Start Up Or Die Trying May 2026

In this episode, the high-stakes pressure of the challenge reaches a literal fever pitch:

Watch Undercover Billionaire | Season 1 Episode 2 | discovery+ [S1E2] Start Up or Die Trying

: The primary drama centers on Stearns hitting a physical breaking point. After grueling days of manual labor and sleeping in his truck to save money, he falls severely ill and is hospitalized. This health scare threatens to end his mission before his new business even has a name. In this episode, the high-stakes pressure of the

: The episode highlights the "billionaire mindset" in action: pivoting when plans fail and finding ways to leverage small amounts of cash into larger opportunities, even while maintaining his undercover identity as "Glenn Bryant". : The episode highlights the "billionaire mindset" in

: Despite the setback, Stearns doubles down on his goal of identifying a viable business model in Erie, Pennsylvania. He focuses on generating enough seed money to launch his "big idea"—eventually revealed as a professional BBQ restaurant and craft brewery called Underdog BBQ .