[s1e10] Girl Meets Crazy Hat -

But while the class buzzed with the thrill of imaginary profit, a different kind of commerce was happening in the hallways.

Across the room, Farkle Minkus was already vibrating with efficiency. He had a clipboard, a three-year fiscal projection, and a hat that looked suspiciously like a crown. Lucas, ever the loyal soldier, was trying to figure out how to market a Stetson to a class of New Yorkers. [S1E10] Girl Meets Crazy Hat

"You're selling fluff," Evelyn told them, her voice like gravel over silk. "People don't buy things. They buy how things make them feel. You want to sell a crazy hat? Don't tell me it's warm. Tell me I’m invisible when I wear it. Or tell me I’m finally seen." But while the class buzzed with the thrill