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PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
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Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
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To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
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“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
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The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
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Law & Order S14E2 “Bounty” Cast, Plot, New Tonight ... - IMDb
Season 14, Episode 2, titled " Bounty ," focuses on a complex case involving the death of a bounty hunter. The episode first aired on September 29, 2003, and is notably inspired by real-life journalistic scandals involving Jayson Blair and Stephen Glass. Plot Summary
Prosecutor Jack McCoy realizes Kellogg had been traveling to Connecticut to see a woman named Denise. By bluffing that they will call her as a witness, McCoy forces Kellogg to fold and accept a Manslaughter 1 plea. Cast and Characters Detective Ed Green: Jesse L. Martin Detective Lennie Briscoe: Jerry Orbach EADA Jack McCoy: Sam Waterston ADA Serena Southerlyn: Elisabeth Röhm DA Arthur Branch: Fred Dalton Thompson Charles Kellogg (Defendant): Guest star Themes and Cultural Impact [S14E2] Bounty
For more information, you can find the episode's full cast and crew on IMDb .
The episode explores the consequences of fabrication in prestigious news organizations, directly mirroring the Jayson Blair scandal at The New York Times. Law & Order S14E2 “Bounty” Cast, Plot, New Tonight
A bounty hunter is found dead while pursuing a fugitive rapist who is also the heir to a significant bookstore fortune.
The narrative touches on the public debate regarding whether affirmative action programs can lead to individuals being promoted beyond their current capabilities, potentially setting them up for failure. Plot Summary Prosecutor Jack McCoy realizes Kellogg had
Kellogg's defense team attempts to use an "affirmative action" defense, arguing that he was pushed into a high-pressure role he wasn't ready for due to his race.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
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