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Globalized niche markets. Digital platforms allow hyper-local content to reach a global scale without "Westernizing" it first.

Media is no longer a one-way street. Popularity is driven by fan edits, memes, and social media discourse. RomeMajor.22.10.12.ILuvShauna.XXX.SD.MP4-KLEENEX

Does this lead to more diversity of content, or "content sludge" designed only to keep people scrolling? 3. Argument II: From Consumer to "Prosumer" Globalized niche markets

Summarize how the interplay of technology and human behavior has moved popular media from a passive experience to an active, data-fed ecosystem. RomeMajor.22.10.12.ILuvShauna.XXX.SD.MP4-KLEENEX

Proposed Title: The Algorithmic Mirror: How Platformization and Participatory Culture Reshape Popular Media 1. Introduction