The highest bidder wins, and their ad is instantly displayed to the user.
This entire process happens in roughly —faster than the blink of an eye. Why Should Your Business Care? programmatic buying definition
Programmatic buying isn't just about speed; it's about efficiency and precision. According to resources like Brafton , the move from manual to automated buying offers several key benefits: The highest bidder wins, and their ad is
Advertisers use a Demand-Side Platform (DSP) to automatically bid on that space if the user matches their target criteria. The highest bidder wins