Private Label Products Site

: Private label presence is nearly universal, reaching 99.9% of U.S. households in the grocery sector.

: While grocery is the largest sector, general merchandise categories like office supplies (42% share) and home & garden (35% share) see the highest private label penetration. PRIVATE LABEL PRODUCTS

: In Europe , private label already accounts for roughly half of all unit sales , and Australia has reached a 40% share. Consumer Insights : Private label presence is nearly universal, reaching 99

The growth of is currently outpacing national brands by nearly three times. While value and affordability remain the primary drivers, retailers are increasingly using "premiumization" to attract higher-income shoppers. : In Europe , private label already accounts

: Premium store brands now account for 40% of total private label spend, up significantly since 2019.

Shoppers are no longer just "switching" to save money; they are "trading up" within the private label category.