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A 2025 Geena Davis Institute study found that only 6% of top-grossing films featuring women over 40 even mentioned menopause, and when they did, it was usually as a comedic punchline. 2. Economic Impact & Consumer Demand

Women over 40 are significantly more likely than men to have storylines exclusively centered on physical aging or cosmetic procedures (15% vs. 7%). plumper milfs

Recent data from the UCLA Hollywood Diversity Report 2026 and other major studies highlight a regression in opportunities for women in film: A 2025 Geena Davis Institute study found that

After reaching near-proportional representation (47.6%) in 2024, the share of female leads in top theatrical films dropped to 37.0% in 2025. and when they did