Almost every new user's first friend was "Tom" (MySpace co-founder Tom Anderson), a reassuring, familiar face in the early, chaotic days of social networking. The Shift and Fall
Unlike modern "cookie-cutter" platforms, MySpace encouraged users to customize their profiles using basic HTML/CSS, often resulting in complex, personalized pages with custom themes, glitter graphics, and embedded, autoplaying songs. MYSPACE
As the site grew, user experience worsened due to massive ad placements, slow page loads, and unruly, heavily coded profiles. Almost every new user's first friend was "Tom"