Companies are moving away from traditional gatekeepers to engage directly with consumers, utilizing data-driven insights to tailor content and improve retention [5]. 4. Technological Drivers
Consumer attention is increasingly fragmented across platforms, with individuals moving quickly between social feeds, streaming services, and gaming environments [4, 5].
While subscription revenue remains crucial, companies are increasingly adopting hybrid models that integrate advertising (AVOD/FAST) to keep costs low for consumers and boost revenue [5].
Social and casual gaming, often incorporating social video and virtual worlds, is becoming a dominant medium, with gaming advertising projected to grow rapidly [9].
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Companies are moving away from traditional gatekeepers to engage directly with consumers, utilizing data-driven insights to tailor content and improve retention [5]. 4. Technological Drivers
Consumer attention is increasingly fragmented across platforms, with individuals moving quickly between social feeds, streaming services, and gaming environments [4, 5].
While subscription revenue remains crucial, companies are increasingly adopting hybrid models that integrate advertising (AVOD/FAST) to keep costs low for consumers and boost revenue [5].
Social and casual gaming, often incorporating social video and virtual worlds, is becoming a dominant medium, with gaming advertising projected to grow rapidly [9].