Modelo Especial has evolved from a 1925 regional Mexican lager into the . Its rise represents a massive shift in the American beverage landscape, driven by demographic changes and a "Fighting Spirit" marketing ethos. The Century-Long Journey
: It is a golden, full-flavored pilsner-style lager with a crisp finish and notes of orange blossom honey. Modelo
: In June 2023, Modelo Especial officially overtook Bud Light to become the No. 1 beer in U.S. retail sales. The "Fighting Spirit" Strategy Modelo Especial has evolved from a 1925 regional