Media Buying Negotiation Tactics -

: Ensure you can cancel or pause the campaign with minimal notice (e.g., 48–72 hours) if performance doesn't meet KPIs. 🤝 Relationship & Communication

: Identify your "walk-away" price early. If discussions become unproductive or stall, politely move to your next option. media buying negotiation tactics

: Request high-visibility spots (e.g., homepage takeovers, "above the fold" digital ads) for the price of standard inventory. : Ensure you can cancel or pause the

Price isn't the only lever. If the vendor cannot lower the cash price, negotiate for these non-cash benefits: negotiate for these non-cash benefits: