Choosing to highlight one's curves is often framed as a reclamation of the body and a rejection of ageist invisibility.
The "mature" aesthetic has shifted away from traditional, modest expectations of how women "should" look as they age. There is an increasing emphasis on: matures and booty
Fashion for mature women has become significantly more daring. Choosing to highlight one's curves is often framed
The "booty" aspect is often tied to the "fit at any age" movement. Mature women are increasingly visible in the fitness world, specifically in strength training. leading to the toned
Programs focused on building and maintaining muscle mass (hypertrophy) help counter age-related muscle loss (sarcopenia), leading to the toned, athletic look associated with the term.