Global Entertainment & Media Outlook 2022-2026 - PwC Hong Kong
"Entertainment and media" covers a massive range of content designed to engage, amuse, and inform. At its core, this "piece" refers to any creative work—from a to a 3-hour blockbuster movie —that occupies our leisure time. 🎬 Primary Content Segments The industry is generally split into these core categories:
Tools are now being used to assist in everything from scriptwriting and animation to creating interactive, personalized content.
Major players like Netflix and Disney+ have successfully pivoted to tiered models, where viewers can choose between cheaper ad-supported plans or premium ad-free experiences.
Content is increasingly consumed on mobile devices, with social video platforms (TikTok, Reels) competing directly with traditional TV for "eyes on screen" time. 📊 Market & Career Snapshot
Books, magazines, newspapers, and digital news sites. Live Events: Sports, concerts, theater, and theme parks. 🚀 Recent Industry Trends (2025-2026)
Video games, mobile apps, and augmented/virtual reality (AR/VR). Audio: Music, podcasts, and traditional radio.
