: The relaunch coincided with the introduction of new menu items like the Oburgene (a çiğ köfte burger) and Tako (taco-style çiğ köfte) to appeal to younger, fusion-food-loving demographics. 3. Market Position & Success
: The new phrase "Come Again, Komagene" was designed to encourage repeat visits and highlight the addictive nature of their healthy snacks. Komagene Den Yeni Imaj Yeni
The phrase (A New Image, A New Commercial from Komagene) refers to a major brand relaunch and social media revamp by the Turkish fast-food giant Komagene. : The relaunch coincided with the introduction of
Komagene aimed to modernize its brand to keep up with changing consumer trends and digital landscapes. As a leader in the çiğ köfte (Turkish raw meatless patties) sector, the brand sought to pivot from a traditional street food image to a fresh, dynamic, and digital-first fast-food brand . 2. Core Campaign Components The phrase (A New Image, A New Commercial
: Following this brand refresh, Komagene was recognized as the #1 franchise brand in Turkey in 2024 by Ekonomist magazine .
To support the "new image," Komagene launched the Gene Gelsin mobile app , allowing customers to easily repeat orders and access exclusive campaigns through a modern UI.