The specific purchase price was not publicly disclosed.

The acquisition of by Harman International (the parent company of JBL ) in June 2014 marked a pivotal shift in the sports audio market. By integrating yurbuds’ ergonomic expertise with JBL’s renowned sound quality, the merger created a dominant force in the athlete-focused wearable segment. Strategic Rationale and Acquisition Details Acquisition Date: June 17, 2014.

yurbuds LLC , a St. Louis-based startup founded in 2008 by triathletes Seth Burgett and Richard Daniels.