Jay-z - On To The Next One Ft. Swizz Beatz -

With lines like "Fuck a throwback jersey 'cause we on to the next one," he dismisses past trends he once helped popularize in favor of current high-fashion "Teller suits".

The music video, directed by , remains one of the most discussed visuals in JAY-Z's career. Shot in stark black-and-white, it abandons typical hip-hop tropes for surrealist imagery: On To The Next One [Jay-Z + Swizz Beatz] Lyrics - Genius JAY-Z - On To The Next One ft. Swizz Beatz

He pivots from street-level references to high-level commerce, famously mentioning his switch from Cristal to Ace of Spades (Armand de Brignac) as a response to perceived racism from the former brand's executive. Visual Art and Cultural Provocation With lines like "Fuck a throwback jersey 'cause

In his 2009 single featuring Swizz Beatz , JAY-Z crafts a definitive manifesto on the necessity of relentless evolution. Released as the fourth single from his Grammy-winning album The Blueprint 3 , the track serves as both a rebuke to hip-hop traditionalists and a celebration of his own forward-looking ethos. A Sound Built on Progression Visual Art and Cultural Provocation In his 2009

The track reinforces the "Death of Auto-Tune" theme prevalent throughout The Blueprint 3 , positioning his raw, seasoned flow as the mark of a true "owner" in the industry.