Ikon - Вђ˜м™њм™њм™њ (why Why Why)вђ™ M/v Guide

The track was co-written and co-composed by alongside producers LP, CHOICE37, Sonny, and LIL G .

The song explores the raw, confusing aftermath of a breakup where the reasons for separating remain elusive .

Solo sets for each member emphasize isolation. For instance, Yunhyeong walks through flowers that wilt as he passes, visually mirroring the lyrics' "white ash" theme . Production Highlights iKON - ‘왜왜왜 (Why Why Why)’ M/V

Producers emphasized vocal emotion during recording; Donghyuk notably recorded his part while nearly in tears to capture the "killing point" of the track . Visual Symbolism in the M/V

The lyrics trace a journey from being "lovers" to "strangers," with members repeatedly asking "why" as they grapple with regret . The track was co-written and co-composed by alongside

A central image shows the members standing before a burning bus, symbolizing a journey or relationship that has come to a destructive end .

A recurring "beautiful love flower" represents the relationship, which has now withered into "white ashes" . For instance, Yunhyeong walks through flowers that wilt

It is described as a smooth, acoustic-driven pop ballad with a pulsing dance beat that enters during the chorus .