: The book provides tangible tools to support the sales process and improve company perception alongside the sales funnel.
: Actively asking satisfied customers for referrals is one of the most effective ways to gain new business. How to gain customers and increase profits with...
: A significant portion is dedicated to ensuring existing customers remain loyal and increase their purchase volume over time. Expert & Community Perspectives : The book provides tangible tools to support
This book is a practical, 215-page guide designed for B2B company leaders and non-marketers who need to drive growth without a massive budget. It focuses heavily on "pragmatism over theory," offering actionable steps to build a marketing engine from scratch. Expert & Community Perspectives This book is a
“B2B companies aren't often natural-born marketers... This book is a practical, one-stop resource for achieving B2B marketing success. It is heavy on pragmatism and light on theory.” Amazon.com
: Increasing profits often involves optimizing costs for low-value customers while introducing loyalty programs for high-value segments.
: Shepherd introduces a framework centered on the "Three Cs"— Company , Customers , and Competition —to help businesses find their market sweet spot.