A villainous or comedic figure used to warn against the "loss" of youth.

Defined only by her relationship to younger protagonists.

The historical marginalization of mature women in entertainment is shifting toward a "silvering screen" that recognizes the commercial and artistic power of aging actresses. While cinema has long favored youth, recent shifts in production and storytelling are finally allowing older women to move from the background to the center of the frame. The Myth of Invisibility

Introduction: On Women, Affirmative Aging, and the Video Essay

A significant cultural pivot is currently underway. Driven by a "growing demographic" of aging baby boomers with high purchasing power, studios are realizing that stories about mature women are not just artistically viable but commercially necessary. This shift is characterized by: (PDF) Women Over 50: The Right To Be Seen on Screen

older Americans. * Women Over 50: The Right To Be Seen on Screen. ... * In order to support the well-being and potential of all. . ResearchGate