Gag Humor -

: If you have to spend five paragraphs setting up a joke, you've likely lost the reader.

: Bizarre or harebrained headlines often perform better. Gag Humor

: Give personality to inanimate objects—like a military backpack filled with "self-loathing". : If you have to spend five paragraphs

: Exaggerate internal thoughts or embarrassing situations for comic effect. Gag Humor