The program operates on a simple principle: for every 12 bags of dry food purchased, the 13th bag is provided at no cost. However, there are specific guidelines to ensure the program remains sustainable and fair:
: The free bag is often determined by the most frequently purchased product during the "buy 12" cycle. For instance, if a customer buys eleven 5lb bags and one 33lb bag, the free bag awarded will be the 5lb size. fromm buy 12 get 1 free
For many pet owners, pet food represents one of the largest recurring expenses. The "Buy 12, Get 1 Free" offer essentially provides an over the course of a year, assuming a pet consumes roughly one bag per month. This incentive encourages "rotational feeding"—a practice Fromm supports—where owners switch between different recipes within the same product line to provide a varied nutrient profile. Community and Brand Identity The program operates on a simple principle: for
Beyond the financial savings, the program reinforces Fromm’s identity as a family-owned business focused on community. In past iterations, Fromm has even launched promotions to support pet-related nonprofits, encouraging customers to "pay it forward" to pets in need. This focus on the "human-animal bond" and community support distinguishes the brand from larger, more impersonal corporations. For many pet owners, pet food represents one