This slogan emphasizes the government's promise to "unroll" or solve the country's economic and social problems. It was later used as the name for a federal debt-renegotiation program launched by the Lula administration to help citizens clear their credit.
The campaign's current momentum is facing pressure from rising costs of living and concerns over the president's age (now 80). This slogan emphasizes the government's promise to "unroll"
This phrase comes from popular campaign jingles and TikTok challenges designed to humanize the candidate and promote a message of unity and "love" against political polarization. This slogan emphasizes the government's promise to "unroll"