By 2016, EyeEm had reached over 18 million users. They introduced AI-driven tools like , which could automatically tag and score photos in a user's camera roll to identify "the best" shots.
The story of is a classic tech arc—starting as a passionate community for mobile "professional amateurs" and ending as a casualty of market shifts and corporate acquisitions. The Vision (2011–2014) Eyeem – Camera
: In 2014, they launched a marketplace that allowed users to license their photos, eventually partnering with giants like Getty Images to help mobile photographers earn money. The Peak and Evolution (2015–2022) By 2016, EyeEm had reached over 18 million users