: Examining the commodification of childhood in India, specifically looking at how language (English vs. Hindi/Hinglish) acts as a marker of elite status in digital content.
: Investigating how "reels" and short-form content on platforms like Instagram influence the purchasing behavior and aesthetic choices of Gen Z in India.
: Analyzing how digital platforms like Instagram and YouTube foster global connectivity while simultaneously challenging regional cultural identities and traditional Indian values.
: Exploring how digital mediums—such as video games, animations, and social media—are being used to reinterpret and preserve Indian mythological stories for contemporary audiences.