The book (Strategic Diagnosis: Evaluating the Competitiveness of the Enterprise) by Olivier Meier, specifically the 4th edition published in January 2015 by Dunod , is a professional guide designed to help managers analyze their company's market position and internal capabilities. Key Features & Content
: Evaluating market opportunities and threats using tools like PESTEL and Porter's Five Forces.
: Defines strategy as a framework for creating and preserving value in uncertain environments. Dual Analysis Approach :
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