: Shoppers are moving toward "fewer but better" garments that offer clear function or a personal connection.
: 66% of US consumers prioritize "value for money" above trendiness, which only 10% cited as their main priority. : Shoppers are moving toward "fewer but better"
Style content in 2026 is moving away from "Quiet Luxury" toward a more approach. The State of Fashion 2026: When the rules change | McKinsey largely due to .
The global fashion industry is projected for low single-digit growth in 2026, largely due to . : Shoppers are moving toward "fewer but better"