: Provides exclusive access to first-party shopper data on Amazon-owned properties like IMDb and Twitch, making it ideal for brands looking to reach customers already in a buying mindset.
While many agencies provide managed services, they typically utilize these major platforms to execute campaigns: digital media buying companies
: Brands are increasingly buying space directly within retail ecosystems like Walmart and Instacart to appear at the exact point of purchase. : Provides exclusive access to first-party shopper data
: Increasing use of AI to analyze massive consumer datasets quickly, leading to more efficient automated placements. it offers access to premium inventory
: Favored for programmatic buying, it offers access to premium inventory, including streaming audio (Spotify), connected TV, and advanced real-time bidding analytics.