Yes, but no longer does. Nike acquired the surfwear brand in 2002 for approximately $95 million to gain a foothold in the surf, skate, and snowboard markets.
Nike decided to sell the brand to focus on its "Consumer Direct Offense" strategy, which prioritizes direct-to-consumer sales and investment in its core Nike brand. did nike buy hurley
However, Nike officially sold Hurley to the brand management firm in December 2019 . Key Details of the Ownership History Yes, but no longer does
Nike purchased Hurley International from founder Bob Hurley. At the time, the brand was generating about $70 million in annual sales. did nike buy hurley
Bluestar Alliance LLC now manages Hurley's global operations and licensing. NIKE, Inc. Announces Sale of Hurley to Bluestar Alliance