: Critics have described the track as a zippy synth-funk song, noted for its "convincing self-flattery" and energetic production.
The "LO OK" music video serves as a showcase for the sub-unit members: Eunice , Huihyeon , Yebin , Chaeyeon , and Somyi . : Critics have described the track as a
: Both sub-unit tracks were included in the 11-track Love Generation EP, which officially debuted on August 22, 2017 , with the title track "Can't Stop" . : Originally formed as a four-member unit in
: Originally formed as a four-member unit in late 2016 for the single "You Are The Moon and Earth," the unit added Somyi for the "LO OK" release following her addition to DIA earlier in 2017. Context within Love Generation Music Video & Concept Overview
: While BCHCS released "LO OK," a second sub-unit, L.U.B (Lovely Unit B), released their own music video for the track "Darling My Sugar" just one day later on August 18, 2017.
The music video for by the DIA sub-unit BCHCS (pronounced Bin-Chaen-Hyun-Seu-S ) was released on August 17, 2017 , as a pre-release promotional single for the group’s third mini-album, Love Generation . Music Video & Concept Overview