Governments and health organizations adopted cute mascots and colorful illustrations to make strict safety protocols (like masking and social distancing) feel less clinical and more community-driven.
Kawaii is more than just "cute"; it is a powerful cultural and social tool that emphasizes vulnerability, endearment, and approachable aesthetics. During the pandemic, this style was frequently used to: COVID Kawaii! Free Download
Coronavirus disease (COVID-19) - World Health Organization (WHO) and approachable aesthetics. During the pandemic