Zendaya was announced as a spokesperson in 2016. In 2018, Amy Deanna became the first model with vitiligo to represent the brand.
The brand shifted heavily toward hiring celebrity spokeswomen, including musicians and actresses like Rihanna, Katy Perry, and Zendaya. 2. Notable CoverGirl Models and Brand Ambassadors
The brand started updating its image to reflect a more diverse society, incorporating African-American and Hispanic models, as well as portraying women in professional, working roles. Cover Girl Models
In 2016, YouTuber James Charles was named the first male spokesperson for the brand.
Originally, CoverGirl focused on a wholesome, "girl next door" aesthetic, emphasizing a "clean makeup" look. This blue-eyed, blonde, all-American image was paramount to the brand's early success. Zendaya was announced as a spokesperson in 2016
Christie Brinkley , Paula Patton , Jessica Stam , Taylor Swift , Sofia Vergara , Pink , Janelle Monáe , and Katy, Perry have all represented the brand.
The focus is on finding individuals who can represent a "fresh" or "clean" beauty aesthetic. 4. Cultural Impact and Criticism Originally, CoverGirl focused on a wholesome, "girl next
A deeper look at the used in campaigns? A comparison of vintage vs. modern CoverGirl ads?