If you hire a firm to negotiate, they usually take 15%.
💡 Ask for the "remnant rate." If a station hasn't sold all its slots for the next day, they often sell them at a 50–90% discount just to fill the space. To give you a better estimate, let me know: What city or region are you targeting? Who is your ideal customer (age, gender, interests)? buying radio airtime costs
A cheaper option where the station chooses when your ad airs. Hidden Costs If you hire a firm to negotiate, they usually take 15%
A 30-second spot is typically 60–80% of the cost of a 60-second spot. Average Price Ranges Small Markets: $5 to $50 per 30-second spot. Medium Markets: $50 to $150 per 30-second spot. Large Markets: $200 to $5,000+ per 30-second spot. Understanding "The Reach" Station managers use specific metrics to set their rates: Who is your ideal customer (age, gender, interests)
Many stations bundle airtime with banner ads on their website or app.
Ads in New York or Los Angeles cost thousands; small towns cost ten dollars.