Buying Bras In - Korea

The fluorescent lights of the Seoul department store felt a little too bright as Elena stood before a wall of lace and silk. She had done her research, or so she thought, but looking at the rows of padded cups and delicate bows, she realized "Western sizing" was a concept that hadn't quite made the flight over with her.

"Too small?" the associate asked, peering at the slight overflow. "We try the 'glam' line." buying bras in korea

Elena blinked. She had walked in a D and emerged, by local standards, an E. It was a strange ego boost until she realized the "E" cup she was being handed looked suspiciously like the "B" cups back home. Korean bras, she quickly learned, are designed with a different architecture. They are masterpieces of engineering, often featuring removable "lemon pads"—thick, citrus-shaped foam inserts designed to create a silhouette that could survive a gale-force wind. The fluorescent lights of the Seoul department store

"May I help you?" a sales associate asked, her smile professional and perfectly tucked. Elena took a breath. "I’m looking for a 34D." "We try the 'glam' line

"Next time," the associate said, bowing slightly, "we have new colors in spring."