: Brands like Cadillac are offering "conquest" discounts (up to $3,000) for switching from a competitor.
: You buy a high-margin vehicle (like a full-size SUV) at full MSRP, and the dealership uses the resulting rebates and incentives to prepay a 24-month lease on a base-model subcompact. buy one get one car deals
: These deals are often used to offload "stale" inventory—older models or unpopular base trims that are difficult to sell otherwise. What to Watch Out For : Brands like Cadillac are offering "conquest" discounts
: While the second car might have "no additional cost," you are typically still responsible for registration fees, taxes, and insurance for both vehicles. What to Watch Out For : While the
: Be wary of "scratch-off" mailers that claim you have won a car or a BOGO deal. These are often used as "bait" to get you into the showroom for high-pressure sales tactics. Better Alternatives for 2026
: These offers often require "tier-1" credit and specific financing through the dealership, which might come with higher interest rates.
If you are looking for maximum value, experts from Consumer Reports and Kelley Blue Book suggest focusing on these aggressive 2026 incentives instead: