He spent years thinking he had to "invent" something—a revolutionary app or a brand-new gadget. But every time he brainstormed, he hit a wall. He didn't have a world-changing invention; he just had a solid work ethic and a knack for making systems run better. The Pivot: Buying vs. Building

For ten years, Marcus worked as a mid-level manager at a logistics firm. He had a decent salary, a cubicle with a view of the parking lot, and a recurring daydream: .

He spent two weeks in the passenger seat of Mr. Miller’s truck, meeting long-time customers by name.