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Marcus decided to solve the problem by . He didn't just order a hundred pairs of the same size; he followed a specific strategy:

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When the crates arrived, Marcus set up a "Gear Locker." Instead of workers losing a day of pay to go shopping, they traded in their damaged boots for a fresh pair on the spot. Marcus decided to solve the problem by

Instead of cheap disposables, he negotiated with a high-end brand. By ordering 120 pairs at once, he secured a 35% wholesale discount , bringing the cost of premium leather boots down to the price of budget synthetic ones. he secured a 35% wholesale discount