Buy A Kia Sorento Get A Kia Rio Free May 2026

: In the early 2000s, Kia was still establishing itself in North America; high-volume deals helped put more of their cars on the road quickly.

The "Buy a Kia Sorento, Get a Kia Rio Free" promotion was a legendary marketing tactic primarily used by independent Kia dealerships in the early 2000s. While it sounded like an impossible bargain, it was a strategic move to clear aging inventory and capitalize on high-margin vehicles. The Mechanics of the Deal buy a kia sorento get a kia rio free

: Customers were still responsible for the sales tax, registration, and licensing fees for both vehicles, as noted by community members on Reddit . Notable Examples : In the early 2000s, Kia was still

: Dealerships often used this to move "leftover" models from the previous year that were costing them money in "floor plan" interest and insurance while sitting on the lot. The Mechanics of the Deal : Customers were

: Known for aggressive marketing, this large dealership is frequently cited by locals for similar outrageous incentives, including "Buy an F-150, get a Rio for $1". Why Dealers Did It