But Wait ... There's More!: Tighten Your - Abs, M...

But Wait… There’s More! The Wild World of the $100 Billion Infomercial Industry

How the industry rose from simple product demos to a dominant force in modern American consumer culture. The Quest for Perfect Abs (and Millions) But Wait ... There's More!: Tighten Your Abs, M...

You can find But Wait . . . There’s More! at Amazon for an in-depth look at how these pitchmen conquered our living rooms. Go to product viewer dialog for this item. But Wait ... There'S More! But Wait… There’s More

From the motivational energy of Tony Robbins to the legendary "OxiClean" shouts of Billy Mays . at Amazon for an in-depth look at how

The subtitle— Tighten Your Abs, Make Millions —perfectly captures the two pillars of the infomercial dream: . We are a culture obsessed with the "too-good-to-be-true" deal, whether it’s a revolutionary ab-cruncher or a "get-rich-quick" real estate system. Stern treats this not just as a business history, but as a "muckraking exposé" that explores our collective consumerist habits. Why We Can't Look Away